In March of 2009, Adeline hired Shawn, who was a student at Cal Poly Pomona, to develop iPhone apps for her. Shawn, not knowing anything about iPhone app development, had to teach himself the iPhone programming language from a book. Their first app debuted on the iTunes App Store 7 months later. After their first launch, Shawn began developing an app for his school on his own. It started off as a mere RSS feed reader but turned into much more. In November of 2010, they decided to become business partners and started CampuZoic LLC.